Let's together inspire a fashion revolution
All of a sudden we awake and feel energised and want to do things!
It is like we are getting out of the hibernation mode with revenge!
Spring is the season that instigate us to replace old with new, get rid of clutter and generally tidy up our homes, wardrobes and gardens, etc. It is even more relevant now when we have to self isolate or social distance from others as a result of the COVID-19. it means we have more time and focus to promote some meaningful changes
I am inviting you on a reflection journey with me! I love fashion, as you probably know! Clothes, shoes, accessories, bags, all of it! I have been researching and studying about how fashion impacts on the environment and my first blog on sustainable fashion was about making a change myself! I talk about slow fashion by reducing purchase and becoming more creative with what I have in my wardrobe.
The Business Insider brought key facts that we can no longer ignore the effect of fashion in the environment. I extracted from their website some statements that will make you think:
The fashion industry emits more carbon than international flights and maritime shipping combined.
While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long.
In total, up to 85% of textiles go into landfills each year. That's enough to fill the Sydney harbour annually.
The fashion industry is also the second-largest consumer of water worldwide.
Many of those fibers are polyester, a plastic found in an estimated 60% of garments. Producing polyester releases two to three times more carbon emissions than cotton, and polyester does not break down in the ocean.
I would encourage you to read the full THE BUSINESS INSIDER article as it is very insightful
Did you know that washing clothes releases 500,000 tons of microfibers into the ocean each year? This is the equivalent of 50 billion plastic bottles.
At this point, you may be asking what Spring season has to do with the environment? If you are like me as soon as the beautiful Spring days blossom and I feel the winter is behind us, it is a wardrobe review season. Although in the UK the season transition can be tricky and very difficult to establish what to wear as we could get up to a nice warm morning and wear a pair of shorts and find yourself wearing your warmest coat in the afternoon! You know that saying 4 seasons in one day! Ok, Britishness things apart, I think this is a great opportunity to start reflecting on your wardrobe content and be creative for the new season!
The 'NO SEASON' wardrobe
I don’t pack winter clothes away during spring/summer and I don’t pack spring/summer clothes away during the autumn/winter season.
I’ve been creating a versatile wardrobe for the past few years.
The only thing I pack away it is the bulky winter coats (always leave one at hand, you never know with the British weather, you may need it in July!!), the rest of the wardrobe is mainly re-adapted, re-invented and edited for the new season.
If you're staring into your clothes and feeling uninspired, you might be stuck in a culture of buying new clothes at every season. Heading to the shopping centre is quite tempting but I would recommend you to take few days and do some homework before you buy anything new!
Sustainable and ethical fashion is the way forward...
Now, going back to the sustainability, ethical and slow fashion theme, Spring provides the ideal opportunity to do this. Focus on the benefits of trying a season where you don’t purchase anything new, good for your purse, for the environment and you may end up with 50+ new outfits that you never thought possible.
On my next Blog I will share tips that work really well for me and helps me be more sustainable, slow down on the purchase front and enjoy a timeless wardrobe.
In the meantime I will leave you with a question: how do you think you can transition from fast to slow fashion?
In the meantime, I will leave you with a question:
What small change can you make to transition from fast to slow fashion?
Best wishes,
